Our Purpose

To provide branded, sustainable products of superior quality and value that improve the lives of our customers, now and for generations to come.

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Our Mission

To inspire and create a better future for the next generation and beyond.


Ivan Ong

CEO, Co-Founder

Ivan is the Captain of the ship. As the Co-founder and CEO, he has been in charge of the business direction since day one, paving a solid ground for the business to not just grow, but thrive.

Under his helm, the business enjoys a steady double-digit growth year on year and a significant growing presence in 13 countries – USA, Canada, Germany, and the U.K. among others and has gained recognition globally. To him, it is not about building a brand. It is about building a legacy.

Jane Neo

CBO, Co-Founder

Jane, KeaWorld’s Co-Founder, is the tenacious creative and strategist behind the business. As Chief Business Officer, Jane ensured that their products were authentic, sustainable, and budget-friendly, backing her innovations with data.

Jane passionately advocates customer obsession, guiding the team to continuously innovate better products and elevate customers’ experience. She lives her purpose each day; inspiring tomorrow for a better next generation.

Phoebe Chen

Senior Manager, Product

Phoebe moved from Shanghai to Singapore in 2010. As the Product Manager, she heads the Product Team and is responsible for sourcing, negotiation and procurement. Phoebe brings with her more than a decade of experience in PR and client relationship management. She believes in building sustainable business relationships and the positive impact it brings for the company’s stakeholders.

Phoebe graduated from Shanghai University, BSc Tourism Management and University of Dublin, MSc in Marketing.

Daphne Mah

Senior Art Director, Brand Visual

Daphne has an ardent interest in creative visuals. As Art Director, Daphne leads the creation of the Brand’s visuals from ideation to reality. With her decade long experience in the creative industry, she firmly believes that design is always work-in-progress. Daphne prides herself on producing the highest standards and challenges the team to produce intriguing works that are better than yesterday’s.

Daphne graduated from Loughborough University (UK), BA (Hons) Graphic Communication. She enjoys make-up and anything BLING.

Niko Chong

Manager, Marketplace Growth

Niko is a veteran of over 10 years in establishing and managing entire organization workflow for the business to always be operation-ready. Being a strong advocator of customer obsession, she believes that every small action can lead to a big enhancement to the customer experience.

Niko leads the Marketplace Growth team, ensuring that the Brand takes the spotlight in over 20 global e-commerce marketplaces.

Jacyln Lim

Manager, Finance

Jacyln brings over 9 years of experience in the finance industry, starting as an auditor in a big4 accounting firm. After obtaining her Chartered Accountant title, she transitioned to the commercial line where she now serves as a Finance Manager. Jacyln oversees financial reporting, budgeting, and forecasting for the group, managing a team of finance professionals and working closely with the CEO on financial strategy execution. She brings a keen eye for detail and strong leadership skills to the role.

In her free time, Jacyln enjoys spending time with her family.

Sharon Sze

Manager, Business Development

Sharon started her career in corporate client management, before venturing into digital marketing. Sharon is in-charge of BD and B2B distribution for the Brand. She lives and breathes “bias for action” and her exceptional execution capabilities have helped the Brand reached over 1K+ retailers with a double digit YOY growth in the B2B business.

Sharon graduated from Nanyang Technological University of Singapore, BSc Chemical and Biomolecular Engineering. Being a mom of 2, she enjoys spending quality time with her family while juggling her work.

Christina Ng

Assistant Manager, Digital Marketing

Christina brings with her 10 years of sales experience and a thirst for knowledge in E-commerce. She leads the Digital Marketing team and is responsible for PPC, driving traffic and pushing product rankings across 10 global marketplaces. Christina enjoys learning and believes that the key to success is to be curious like a child. Her naturally charismatic and positive personality is highly infectious, uplifting the team during busy periods.

Christina graduated from Nanyang Technological University of Singapore, BSc Chemistry and BioChemistry.

Stephy Yang

Assistant Manager, MarComs

Stephy is an avid story-telling visual creator. She leads the MarComs team and is responsible for media communication. Stephy has profound appreciation for compelling content, and she is always inspiring the team to craft ingenious social media strategies. Her aptitude for brand success has helped increase the Brand’s exposure and customer engagement over the years.

Stephy graduated from Queensland University of Technology, MFA Visual Communication. She enjoys watching WWII, criminal/thriller films, and plays World of Warcraft.

Gina Chiam

Assistant Manager, Marketplace Growth

Gina has over 10 years of experience in business communications and sales operations. With a keen eye for maximizing resources and implementing best practices, she is dedicated to driving customer satisfaction and achieving business objectives. Her relentless pursuit of knowledge and understanding helps her team stay ahead of the curve in a rapidly changing environment.

When she’s not at work, you can find her enjoying the sun while sipping on coffee and savoring a croissant.

Our Team

No big achievements springs from individuals. It always takes a whole team to make something great happen.