Million Raving Customers
Global Cities
Intellectual Properties
Wholesale Partners
what we do

We are passionate about


We go through deep thought process in conceptualizing our products from research to development to creation and finally reaching our users.


Innovation is our core and every creation is designed with passion and dedication to give customers the best that they deserve.


Customers are at the heart of everything we do. We seek every opportunity to create real and deep connections with our customers.


We leverage on cutting-edge digital technologies and unconventional brand marketing to reach our audience.


Our brands are all about trust. That trust is built in drops and we start earning this reputation by meeting our customers’ expectations consistently.


We are committed to long-term success. Dedicated to customer-centric culture, brand trust and environmental sustainability.
leadership team

What drives us

We believe in value creation for our customers and business partners by building long term businesses and brands that connect with them.
- Ivan Ong, CEO & Co-founcer
We strive to create the best experience for our customers by paying attention to the slightest detail.
- Jane Neo, Brand Director & Co-founder
the kea brands

Creating products that matter

ISO 9001:2015

ISO 9001:2015

We are certified by ISO 9001:2015 Standard. ISO 9001 is defined as the international standard that specifies requirements for a quality management system (QMS). Under the ISO 9001:2015 standard, we are committed to:

  • pursuing customer satisfaction as our primary goal
  • providing quality products to our customers.
  • continuously maintain and improve efficient and effective quality management systems that meet both regulatory and ISO 9001 requirements.
  • creating an environment that emphasises on good teamwork and innovation.
LICENSE NO.: 1042833

Global Organic Textile Standard

We are proud to have attained the Global Organic Textile Standard (GOTS). The GOTS is the worldwide leading textile processing standard for organic fibres, including ecological and social criteria, backed up by independent certification of the entire textile supply chain.

Social Responsibility

We care about our people, their interests and well being. The interests of our employees are career development and proper compensation.

  • We address these interests through training and related support for our people to ensure that they are continually trained to achieve higher levels of knowledge and productivity.
  • We value leadership with integrity.
  • We seek to motivate and inspire our people through half yearly performance reviews, quarterly team bonding activities and yearly incentives.