Job Description
- Work with the team to refine and execute on SEO strategies, recommend changes to webstore architecture, blog content, liternal linking, and other factors to improve SEO positions for target keywords and increase organic traffic growth
- Supporting the MarComms team with long-tail keywords for explosive search traffic and optimise videos ranking on YouTube
- Observe & analyse trends in SEO campaigns to regularly provide insightful and actionable data
- Responsible for analysing, reviewing, and implementing webstore and social media platforms that are optimised to be picked up by search engines
- Keep pace with digital marketing landscape changes & disseminate learning throughout the entire organization
- Keep up to date on SEO news and updates, Google’s algorithm updates, and various SEO strategies and recommendations to test and implement them
- Set up utm, pixel, and/or campaign tracking on the website and across various digital platforms
Requirements
- 2 to 4 years experience in SEO is highly preferred with the ability to demonstrate measurable results from previous work experience
- Strong hands-on experience with organic search platforms such Google Analytics (both Universal Analystics and GA4), Google Search Console, Google Business Profile, Youtube Analytics and other SEO platforms are highly desirable
- Working knowledge of search engine optimisation algorithms, best practices or have a good understanding of the basics
- Excellent communication and writing skills in English
- Able to create relevant, engaging, and effective content and/or editing for websites, services, and programs pages, meta page descriptions, blog articles, etc.