1. PPC Strategy & Optimisation:– Develop and execute targeted PPC strategies for Amazon, Target, and Walmart, in line with business goals.- Conduct thorough keyword research, create compelling ad copy, and structure ad groups for optimised performance.
2. Campaign Optimisation & Performance Analysis:– Set up, optimise, and enhance PPC campaigns to ensure efficient budget allocation and improved ROI.- Analyse campaign metrics such as CTR, conversion rates, and ACOS/ROAS, and make data-driven adjustments for better results.
3. Collaboration & Competitive Analysis:– Collaborate with cross-functional teams for consistent messaging and branding across platforms.- Plan and execute successful product launch campaigns, coordinating with various departments.- Study competitors’ activities, identify gaps, opportunities, and strategies to enhance our competitive advantage.
- Diploma or Bachelor’s Degree and above.
- Minimum of 1 year’s experience in e-commerce, digital marketing, data analysis, or related fields.
- Profound analytical skills with the ability to interpret data for informed decision-making.
- Strong passion for working with data and leveraging it effectively.
- Proficiency in using PPC analytics tools and keyword research tools.
- Thorough understanding of keyword research, campaign optimization, bid management, and A/B testing.
- Goal-oriented mindset with exceptional execution abilities.
- Excellent communication and interpersonal skills.
- Capable of multitasking in a dynamic, fast-paced environment.
- Advanced proficiency in Microsoft Excel.
- Familiarity with web analytics tools is considered a strong asset.